Magic Valley Market Information

The Magic Valley is home to the thriving communities of Twin Falls, Jerome, and Sun Valley and includes Blaine, Camas, Cassia, Twin Falls, Jerome, Gooding, Minidoka and Lincoln counties.

Located about 120 miles southeast of Boise and 200 miles northwest of Salt Lake City in the high desert, the Magic Valley boasts vibrant outdoor lifestyle opportunities, an exceptional quality of life and strong business growth. The area offers boating, fishing, skiing, snowmobiling, hiking, base jumping and more, at locations across the Snake River Valley, the rugged Sawtooth Mountains, and picturesque Sun Valley. Corporate growth has dramatically increased over the past few years.

Led by innovative, national brands such as Chobani, Clif Bar, and Jayco, Idaho’s unemployment rate remains at a low level of 3.8%. One of the main drivers in business expansion is found in the food manufacturing sector. The Magic Valley ranks #3 in the nation for food processing and is home to the world’s largest yogurt factory, Chobani who has invested $750 million in Twin Falls, creating over 1,000 jobs.

Southern Idaho also accounts for 80% of the state’s dairy processing, allowing Idaho to rank 3rd for milk and cheese production in the United States. The region produces more than 29 million pounds of milk per day. In addition, True West Beef just invested $20 million.

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Magic Valley Agricultural giants and manufacturing powerhouses fuel solid growth.

Twin Falls Employment Statistics

Top Public & Private Employers

1. Chobani 
2. Glanbia 
3. St. Luke’s Magic Valley Regional Medical Ctr.
4. Clif Bar
5. Con-Agra 
6. Amalgamated Sugar Co. 
7. Independent Meat
8. Lineage Logistics
9.  Jayco

Magic Valley Community partnerships help drive unemployment rates that are lower than national metrics.

• 3.6 % Unemployment Rate: Twin Falls MSA (Dec 2024)
• 3.8% Unemployment Rate: State of Idaho (Dec 2024)
• 104,417 No. of Employed: Job Strength (Twin Falls MSA, 2024)

Drawing on a consumer base of +200,000, Twin Falls is the most urban of the region’s counties.

• 217,713 Magic Valley: Population Base (2024)
• 1.3% Twin Falls County: Est. Ann. Pop. Growth (2024)
• $65,300 Twin Falls County: Med. Household Income (2024)

Magic Valley Real Estate Metrics

• 1,432Single Family: Homes Sold (Twin Falls & Jerome Counties, MLS 2024)
• 23 Single Family: Condos Sold (Twin Falls & Jerome Counties, MLS 2024)
• $365,000 Median: Home Prices (Twin Falls County, MLS 2024)

The Magic Valley is home to a large base of notable and growing manufacturing and agricultural corporations.

Magic Valley Corporate Metrics 

• 1.4 M sf Chobani World’s largest yogurt plant (2024)
• 4 Plants Glanbia World’s largest barrel cheese manufacturer (Idaho Preferred, 2024)
• 190,000 SF Suntado - New Milk Facility (Idaho Business Review, 2024)