Why a rebrand now?

We've been fortunate to enjoy rapid expansion over the last several years.  Our goal is to position our firm for further growth with the new look.

“This seemed like a logical time to take this step. We wanted to have a branding platform that was able to reflect our growing size and scale,” Michael Ballantyne, Managing Partner of TOK, commented regarding the rebrand initiative. “Thornton Oliver Keller’s name and logo has long enjoyed tremendous brand recognition and value, but increasingly has served as a source of confusion, as we are now most commonly referred to as TOK.”  

What's new?

The brand refresh features the name frequently used by commercial real estate professionals, clients, community leaders and our own team, TOK.   When a commercial real estate opportunity arises we want clients to remember that their solution is simple ... "It's TOK."

For most people, the first noticable difference to our brand will be visible in our signage.  Our signage is perhaps the first and most recognizable brand touch point for TOK, which is the Boise Valley’s largest full service commercial real estate services firm.  Chances are most people have seen one of the firm’s “for sale” or “for lease” signs during the course of their day, whether they realize it or not. By eliminating complexity and dated iconography, the new logo mark offers TOK a fresh branded identity for its signage, advertising, websites and social media channels. The shorter name and new logo are immediately recognizable and highly visible, memorable and easily referenced.  

What's not?

TOK will still offer best-in-class full service commercial real estate services to our clients and the communities that we serve.  You can rest assured the we will continue to provide exceptional brokerage, property management, market research and advisory services to all of our clients. When looking for guidance on commercial real estate decisions the answer is the same as it has always been ... "It's TOK."

What's next?

While still in the beginning stages of the rollout, TOK will continue rebranding efforts that will encompass our entire visual identity - from signage to marketing collateral.  We'll keep everyone updated as we reach significant milestones through our social media channels.  Join us in our journey by following ... #ItsTOK.